To create an release strategy for the digital music teaching and learning platform DEOO Charanga when it was released in Denmark August 2020.

The strategy was simple and yet very specific - not to target broad but precisely.
Primary target group: Music teachers in Danish schools and music schools.
Secondary target group: Stakeholder such as School directors, music scientist, politicians, musicians.
Channels. Website, Newsletter, Facebook, and LinkedIn.

Result: 25% marketshare within 9 months