THE ARTIST IDENTITY
Before The New Age of Branding, there was Artist Identity — the original framework that started it all.
Developed from years of experience in the music and arts industry, Artist Identity is a strategic, step-by-step approach to building a powerful brand around your art and music.
It’s more than marketing — it’s about understanding who you are as an artist, what makes you unique, and how to communicate that story to your audience with clarity and purpose.
Are you ready to get your brand off the stage?
THE ARTIST IDENTITY PROGRAM
A one-on-one branding process for artists, ensembles, and orchestras who want to elevate their digital presence and connect meaningfully with audiences.
Through tailored sessions, we build a cohesive brand strategy that aligns your artistic vision with your professional goals.
You’ll gain practical tools and strategies to strengthen your visual identity, social media presence, PR, and digital platforms such as Spotify, YouTube, websites, and newsletters.
Includes:
Visual identity development
Strategic communication & PR
Social media planning & content structure
Optimization of Spotify, YouTube & online presence
Long-term growth strategy
PROUD TO COLLABORATE WITH
FROM STRATEGY TO IMPACT
Building a Cohesive Digital Presence
Keynote & Presentation by Sabrina Solis
This talk is designed for orchestras, conservatories, and creative organizations seeking to strengthen their brand identity and communication in the digital era.
Drawing on real-life case studies — including collaborations with Concerto Copenhagen — this presentation combines strategy and creativity in a hands-on, inspiring format.
Topics include:
The Fundamentals of Branding
Understanding Identity in the Orchestral World
The Mantra Exercise
The Artist Identity Strategy
Digital Strategy & Cohesive Funnels
Strategic Content & Campaigns
Meta Ads and Audience Growth
Each session is adapted to your organization’s needs — blending theory, practice, and creative dialogue.
Clients & Partners
