Color symbolism

Color holds power. It can impact our moods, emotions, and behaviors. It can also be a source of information. So chose your branding colors wisely.

  • RED

    Passion - importance - attention

  • Orange

    Playful - kind - energy

  • Yellow

    Happiness - positive - attention

  • Green

    Nature - stability - growth

  • Dark Blue

    Professional - security - formal

  • Purple

    Royal - creative - luxury

  • Pink

    Feminin - youth - innocent

  • Brown

    Strong - grounded - old fashion

  • White

    Pure - virtuous - healthy

  • Grey

    Neutral - dreary - Muted

  • Black

    Powerful - sophisticated - edgy